Work

Loft had no mobile app, only a slow, high-bounce mobile site. As founding product designer, I led the app from MVP to a personalized native experience, raising lead-to-schedule conversion 16% and ranking top 10 in its App Store category.

Loft | UI Design, UX Design, User Research, Product Strategy

QuintoAndar's messaging system had grown to 500+ rules and 2,500+ templates with no unified view of what a customer actually received. I built an AI agent skill that maps any communication journey on demand, no ticket to engineering needed.

QuintoAndar | AI Tooling, Internal Tools, Workflow Automation

As design manager, I built a concrete development plan with a mid-level designer to close specific skill gaps and make her impact visible to the promotion committee. She earned 5/5 ratings and was promoted to senior.

unico IDtech | Team Mentorship, People Management, Career Development

Contract templates lived in hand-coded HTML, taking engineers weeks to update and leaving one attachment type editable with no audit trail. I designed a system giving the legal team direct control, closing a compliance risk ahead of the company's IPO.

QuintoAndar | UI Design, Systems Thinking, Product Strategy, Stakeholder Management

Third parties in a car accident had to call support to file a claim, driving cost and frustration. I designed and validated a digital self-service journey that moved 40% of claims off the phone within a month of launch.

Youse Seguros | UI Design, UX Design, User Research, Usability Testing